Knowledge & Inspiration

We provide knowledge and inspiration about the value of a pen as product media.

Be inspired and take advantage of our knowledge and experience. We have a variety of documents, films, and case studies demonstrating how and why promotional pens create value in different situations.

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PenValue Guide

What is "PenValue"? PenValue is a concept that aims to demonstrate the value of promotional pens purely from a marketing perspective. Did you know that the average promotional pen lasts at least eight months? During those eight months, the pen is exposed more than 3,000 times by an average of three or four different owners. This means that a pen that costs you EUR 1 will have an exposure cost of EUR 0.0003 –...

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Pens for brand-building

When it comes to building your brand and creating positive feelings about it, physical advertising is very important. Being given a physical product, such as having a pen placed in your hand, sends impulses to your brain that trigger a reaction of pleasure, gratitude, and joy. In the spring of 2016, a major Nordic study was conducted in neuromarketing* to examine how advertising in different channels affects the...

Pens increases sales and help seal the deal

How pen increases sales Pens are usually very effective when building a brand and strengthening relationships, yet they can also help to seal a deal and there for pens increases sales. To have this effect, the brand or message must be very important to the recipient. Although the offer may be emotional rather than rational, it must still be placed in a relevant context and clearly provide a solution to a...

Pen give away in face-to-face encounters

A pen give away for every encounter Any interaction between people is an obvious occasion for giving away a promotional pen. We know that a gift can enhance an encounter and make the recipient feel positive about it. Study shows pen give away is the most appreciated gift The 2015 study The Power of Product Media found that product media such as pens are very appreciated. Almost half of respondents said that they...

Pens to enhance an experience

How can a pen enhance an experience? Well, take for example any context where we are expected to jot something down. Not having a pen in such situations would definitely ruin the experience and make a negative impression, whereas having a pen that is stylish and functional would contribute to a sense of satisfaction. Pens give a lasting positive impression In our age where “experience” is paramount, this is...

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