How pens increases sales
Pens are usually very effective when building a brand and strengthening relationships, yet they can also help to seal a deal and there for pens increases sales.
To have this effect, the brand or message must be very important to the recipient. Although the offer may be emotional rather than rational, it must still be placed in a relevant context and clearly provide a solution to a specific problem.
A promotional pen does not usually seal a deal directly, but rather helps the process. This requires creativity and keeping one step ahead. This means ensuring that the pen finds its way to the right person, in the right place, at the right time. Consequently, it is important to analyze your target group carefully and identify situations where the pen could be a game changer. Of course, this is something that differs for each brand and each message.
Let’s take the example of an optician. One reason for buying new glasses is that your vision has worsened. A reasonable assumption might be that this is often discovered while reading or writing. A pen figures quite naturally in these situations. Now imagine this pen featuring an optician’s logo and contact details. It’s not difficult to figure out who the person might turn to for new glasses.
Pen encourages a purchase
This might sound a little far-fetched, but anticipating and creating a situation in which a pen encourages a purchase is not as difficult as you might think. Most marketers know their target group well. An optician knows roughly at what age our vision worsens or how often we’ll need to change the strength of our glasses. In fact, it would be quite easy to select the target group most likely to need to buy new glasses or to buy glasses for the first time. Reviewing a customer database and adding the addresses of suitable people in the company’s local area is not a particularly advanced process either. If you then do a mailshot and choose an especially nice pen that’s comfortable to write with, then it’s certain to be appreciated and used.
A tip: Crosswords are still very popular, and not only with the older generation. This is why a crossword pen with erasable ink could be a great solution for optimising its probability of use.