Promotional pens are used daily by a third of their recipients and top the list of how well we remember a brand in connection with various advertising media. In short, promotional pens build your brand by literally being readily available in everyday life.
Source: Research project “The Power of Produktmedia”
Product media is the 3rd largest advertising medium in Sweden. Bigger than outdoor and television but just as good for brand building and much, much more cost-effective. Statistics and surveys…
7 situations where promotional pens have great marketing value
How to use promotional pens for different marketing purposes Promotional pens are an affordable and effictive product media for brand-buildning, that not only strengthen your customer relationships but also help…
3 tips to gain maximum effect of your communication
We know that promotional pens are an affordable and efficient media for advertising, but how well they serve their purpose depends on how we make them communicate. Just like in…
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