PenValue Blog

Why a PenValue blog?

In our PenValue blog we share our knowledge and offer some inspiration for how promotional pens can make your marketing communications more efficient and help you to optimize your customers’ experience. We focus primarily on our partners and end users who have a passion for marketing and whose work is centred on interpersonal contact. If you want to offer your expertise, please get in touch!

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The PenValue blog is intended for those who want to stay up-to-date on the latest in promotional pens and monthly wish to get new inspiration and knowledge about how promotional pens can make the marketing more effective.

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3 tips to gain maximum effect of your communication

We know that promotional pens are an affordable and efficient media for advertising, but how well they serve their purpose depends on how we make them communicate. Just like in all marketing, it's all about visibility and sharing an experience. But how is that possible since there are so many promotional pens out there? These are our 3 best tips on how to gain maximum effect of your communication: Do you want to...

Do eco-friendly promotional pens really exist?

Today, more and more companies want to buy " eco-friendly promotional pens " but what is eco-friendly really when it comes to plastic products? As a supplier of pens, often made of plastic, we feel a responsibility to clarify the concept. It is only after we have reviewed our own product as we can create the right conditions and start working more consciously towards a better environment. Eco-friendly or just less...

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Product media continues to increase: Forecast and trends 2018

Just the other day, IRM (the Nordic Institute for Advertising and Media Statistics) released its report of last years media investments in the Nordic region. And a week before PSI sent out its Final Report which among other things raised a number of ongoing marketing trends favorable to product media. To save you some time we have reviewed some of the current reports and the latest statistics and made a summary for...

5 tips for more efficient planning

Are you a marketer and feel that you need more efficient planning? Can you identify yourself with expressions like "to juggle many balls "or "to have two strings to one's bow"? Perhaps you are working as a marketer? Then you know that other words often associated with marketers are creative, innovative, problem solving and last (but definitely not least) planning. Everyone who works in marketing knows that the...

Pens with erasable ink – FriXion 10th anniversary!

10 years ago, the first FriXion pen was launched on the market. FriXion is a range of pens from the Japanese brand Pilot, which all have one thing in common – erasable ink! Most popular of the FriXion pens is the world famous FriXion Clicker that has become highly appreciated, not least among students. Obviously, the erasable ink is the main reason this pen has become so popular, but the unique click function and...

How to reuse your pens once the ink has dried out!

A few weeks ago, we got really inspired here at the office when talking about the possibility to reuse promotional pens in new creative ways. By finding alternative applications once the ink has dried out, you can extend the life of both the pens and their printed messages. Perfect for companies that want to promote sustainable choices while getting the maximum value of their well-chosen promotional pens. In the...

DIY – Make creative summer crafts with old pens!

Do you also have a collection of old pens with ink that has dried or run out? Maybe they are just lying around unable to use, but you still have trouble getting rid of them? Don’t you think it is time for them to move out of the drawer to see some new light? In this blog series we write about the opportunity to reuse old promotional pens and give examples of how to do it yourself. At the bottom of this page you...

Digital Detox – Join the UK on National Unplugging Day

On June 25, the UK celebrate their 3rd National Unplugging Day when everyone is urged to switch off their tech and detach from their devices. The reason is that in our modern world with technology so integral to our lives, it can be difficult to disconnect and take a much needed break. Every year more and more countries and organizations arrange this kind of events. For us at Ingli Sweden this is very important....

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Most important tool for your new ideas!

Has it ever happened to you that you wake up in the middle of the night with a great new idea that you absolutely want to remember but you cannot recall it in the morning? New ideas often show up when you are in the borderline between awakening and sleep, many of us have noticed it. That's why it's always good to have a paper and pen at the nightstand so you can quickly record the thoughts that you want to remember...

Are you planning a business event? Then remember this…

Are you about to organize a business event this spring or summer? Perhaps you are already in the process of planning? Well, then we have a few things we would like to remind you of to make the event extra memorable. Business events are usually highly appreciated and give you the opportunity to strengthen both your brand and relationships. The positive effects are many regardless if it’s a small kick-off for your...

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